Those were always the words that I said to myself whenever a friend, family member, or teacher suggested art as a career. I said it so frequently that it almost became my personal mantra. For a few years I even believed it--I was absolutely convinced that no one could actually make a living creating art. Art was a hobby, something for children, and not something for the well-disciplined, so therefore: certainly not for "me". I rejected all thoughts of it. I would not deign to contribute to the subject.​

I was so very wrong.



Do I believe I can make a living pursuing this career? Perhaps. But to me, now, art is something so much more. I no longer believe it to be a hobby; it is a way of living. For me, it's the only way of living. I need to observe and appreciate the elegance of everything beautiful every single day. I need it more than I need to breathe, because for me art is what gives me life. It's  the breath that fuels my passion for living. I've accepted art as a part of myself. I desperately want others to be able to see the world through my eyes, even if it's for a moment.

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But why "Herrera Graphic Design"? Am I extremely narcissistic that I need my own name in my logo? No. In fact, the last thing I want is for myself as a person to be noticed (my art is obviously the opposite case). I prefer to be incognito as much as possible. However, in my eyes, my last name "Herrera" is special. Through various occurring situations I became the last Herrera in my family.  As I was growing up I became more and more furiously independent, so it's only suiting that I'm the last "living" Herrera. It originates from Spain, and it translates to mean simply "blacksmith".

My family history is rich with highly skilled painters, film-makers, singers, writers, and musicians. I'll be using these artistic talents to fine-tune my craft and wield each work with the dedication and precision of a metal-worker. I will always strive for all of my pieces to be weapons of declaration to awe, shock, surprise, and inspire.

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Like my former self, I plan to continue my mantra. Except now I will be telling myself, "art is my life".